![]() ![]() This is delivered to customers through 2 main product offerings: The idea here is to create change with the path of least resistance, on the premise that doing so is likely to be more sustainable in the long run, and thereby create lasting change. They’ve devised a system based on “minimum effective” dose workouts that they claim creates “profound changes in your body” in the minimum amount of workout time possible, and diet programs that “do not require willpower or starving yourself”. It’s interesting that what the brand claims to be able to provide its customers isn’t anything particularly new or groundbreaking – but resonates deeply with its followers (as it has for decades).įundamentally, the brand sells weight loss, muscle gain, and better nutrition. ![]() Pin of V Shred’s appeal lies in their very bold claims. V Shred boldly claimed on their website that they were “ determined to create a fitness movement”, and it’s quite safe to say that they’ve achieved just that. □Īnd despite having started the company very humbly with just $1,000, V Shred has grown exponentially and is presently valued in excess of $200 million. V Shred wanted to come up with a service that would genuinely stick.
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